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July 3, 2011, No comments

Fantastical is an all new calendar for Mac, which works as a (beautiful) front end for iCal, Outlook or Entourage. It offers one of the most well designed user interfaces of any Mac application on the market. To share the background story on Fantastical, and to offer his advice on the world of startups we invited the co-founder of Fantastical, Michael Simmons, to have a chat.

Don’t think of non-paying users as a burden, but as an advertising expense.

June 20, 2011, 1 Comment

When you are trying to earn revenue from your freemium product, the non-paying users can often seem like an unnecessary expense - you end up paying mo ...

How changing the name of my webapp quadrupled signups.

June 15, 2011, 16 Comments

The name of a product often means a lot more than many people realize: it plays a major role in determining both the quantity of media coverage that t ...