Tag: youtube


Why online video advertising desperately needs an overhaul.

Online video advertising has been a growing source of frustration for a number of years, and the problem isn’t going away anytime soon, with the industry forecast to be worth $5 billion by 2014. Despite this rapid growth, both advertisers and content producers have failed to create a model which is both effective in terms of revenue and in generating customer interest, while at the same time allowing viewers to enjoy the content without repeated interruptions or annoyance.