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June 20, 2011, 1 Comment

When you are trying to earn revenue from your freemium product, the non-paying users can often seem like an unnecessary expense – you end up paying more for hosting and support for the free users than the paying users, and that is a frustrating predicament to be in. To make the experience that much more bearable, thinking of those users as an advertising expense rather than a pointless burden will be very helpful.