June 20, 2011, 1 Comment

When you are trying to earn revenue from your freemium product, the non-paying users can often seem like an unnecessary expense – you end up paying more for hosting and support for the free users than the paying users, and that is a frustrating predicament to be in. To make the experience that much more bearable, thinking of those users as an advertising expense rather than a pointless burden will be very helpful.

Try out the Windows 8 tile interface right now on Windows 7

June 20, 2011, 10 Comments

Windows 8 was recently unveiled with what many consider to be the greatest leap in Windows UI design since the operating system first launched in 1985 ...

Why online video advertising desperately needs an overhaul.

June 18, 2011, 8 Comments

Online video advertising has been a growing source of frustration for a number of years, and the problem isn't going away anytime soon, with the indus ...

How changing the name of my webapp quadrupled signups.

June 15, 2011, 16 Comments

The name of a product often means a lot more than many people realize: it plays a major role in determining both the quantity of media coverage that t ...

  • Fantastical Mac Calendar Giveaway
    June 5, 2011, 4 Comments

    Fantastical is an all new calendar for Mac, which works as a (beautiful) front end for iCal, Outlook or Entourage. It joins applications like Twitter for Mac and Wunderlist atop the pile of beautifully designed Mac software - but it offers ...