When you are trying to earn revenue from your freemium product, the non-paying users can often seem like an unnecessary expense – you end up paying more for hosting and support for the free users than the paying users, and that is a frustrating predicament to be in. To make the experience that much more bearable, thinking of those users as an advertising expense rather than a pointless burden will be very helpful.
Try out the Windows 8 tile interface right now on Windows 7
Windows 8 was recently unveiled with what many consider to be the greatest leap in Windows UI design since the operating system first launched in 1985 ...
Why online video advertising desperately needs an overhaul.
Online video advertising has been a growing source of frustration for a number of years, and the problem isn't going away anytime soon, with the indus ...
How changing the name of my webapp quadrupled signups.
The name of a product often means a lot more than many people realize: it plays a major role in determining both the quantity of media coverage that t ...
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Is it impossible to succeed in a crowded software market?
June 12, 2011, 4 CommentsWith the emergence of low-cost publishing solutions in mobile app stores the software market has become crowded in a number of niche areas. The concept of 'first in wins' in regards to launching a product has meant that skilled software dev ...
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How my startup launched to 50,000 daily pageviews with just a few emails.
June 11, 2011, 6 CommentsThe launch of any startup is often the most important factor in determining the success of the product in the short-term, and consequently it's vital that it is done successfully. Today we are sharing the story of a Windows software develop ...
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Why your startup shouldn’t focus on growth OR profitability.
June 11, 2011, 4 CommentsWithin the world of startups today, there are two distinct opinions on the importance of growth and profitability in a business: those who believe that profitability should always be secondary to rapidly expanding the user base of the produ ...
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How I doubled the price of my software product – and sold ten times as many copies.
June 10, 2011, 44 CommentsDecreasing the price of your software product doesn't necessarily mean you will sell more copies, and increasing the price certainly doesn't mean you will sell less: today we are sharing the story of a Windows software developer who, by inc ...
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iCloud lets you pirate all the music you wish – for $24.99 a year.
June 7, 2011, 8 CommentsApple today announced iCloud, their new online storage system which links together iOS and Mac devices, syncing documents, photos, books, apps - and most interestingly, music. The announced 'iTunes Match' functionality does what just about ...
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Fantastical Mac Calendar Giveaway
June 5, 2011, 4 CommentsFantastical is an all new calendar for Mac, which works as a (beautiful) front end for iCal, Outlook or Entourage. It joins applications like Twitter for Mac and Wunderlist atop the pile of beautifully designed Mac software - but it offers ...
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