
Buzzwords might earn you venture capital, but they won’t make a good product.
Your startup is social. Local. Mobile. Viral. Paradigm-shifting. Minimalist. Disruptive. Stealth. Scalable. Agile. Robust. Curated. Perhaps it even uses the social graph. Maybe it will pivot. Guess what? You’re not alone. Somehow, every other startup has had the same idea – and it isn’t helping anybody.